Monthly Archives: April 2019

An integrated digital experience: Breaking down marketing silos

A brand is only as strong as its operations, so when a creative piece needs to be uploaded to your company’s CMS (content management system), what is the usual process of obtaining the correct file? Is it always as straight-forward as it should be? It’s likely that the process includes reaching out to one of your creative colleagues, waiting for them to find it amongst their personal storage, then sending it through some form of communication.

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