As Nick Roussakov explains in his excellent post, it is very easy to integrate DD4T and SmartTarget 2014 – at least, no harder than it is to implement SmartTarget on any type of system.
If you are implementing the java version of DD4T things are even easier. First of all, you can simply add the out of the box Add to SmartTarget TBB to a dynamic DD4T component template. This will make sure that the component presentation is available in FredHopper – as described by Nick.
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In a DD4T implementation, your templates generate data (XML, JSON) instead of HTML. It’s the web application which turns this data into good-looking HTML pages (or so one would hope).
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Have you are ever been in the situation where you need to write your own DD4T templates? I don’t mean views, mind you, but real, modular Tridion templates.
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One of the requirements during on of our recent projects was that content items in Tridion (Components) should have internal metadata.
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Exactly 10 years ago tomorrow I joined an Amsterdam-based company which had just released version 5.1 of their flagship product, a web content management system called Tridion, which was also the company name.
After attending the Discovery Training on my first day, followed by some more trainings, I spent my first months mainly upgrading Tridion databases from customers from the previous version of Tridion (Tridion DialogServer or R4) to the latest version. The tools I was using most in those days were Tridion Database Manager and the infamous Binary Split Tool, a piece of software developed to handle Multimedia Components, which were only introduced with version 5 of Tridion [Can you imagine a life without Multimedia Components, Tridionauts?].
After leaving the company in 2007, then already acquired by SDL, I kept doing Tridion consulting work. This brought me to 5 (!) continents and I was able to experience some of the greatest cities, from New York City to Dubai, and from Cape Town to Tokyo. Even more importantly, I had the privilege to meet and work with great people, around the globe.
Joining Tridion eventually also led to co-founding Trivident, a company of which I was dreaming about when I was still a youngster. At Trivident we are offering a full range of Tridion consultancy and development services, so I still have Tridion on my mind every day.
Ten years. A decade is a long time and it’s been an incredible ride. I honestly don’t have a clue what I would have been doing right now if I didn’t walk into the Tridion office in November 2004. May the next 10 years be even better for all of us!