An integrated digital experience: Breaking down marketing silos

A brand is only as strong as its operations, so when a creative piece needs to be uploaded to your company’s CMS (content management system), what is the usual process of obtaining the correct file? Is it always as straight-forward as it should be? It’s likely that the process includes reaching out to one of your creative colleagues, waiting for them to find it amongst their personal storage, then sending it through some form of communication.

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Page schemas and regions

The process of creating components in Tridion has always been very different from creating pages. When you create a component you are guided by a schema, which provides strict guidelines. However, when you want to create a page, you start off with a tabula rasa – essentially a blank sheet of paper.

This changes with the introduction of regions and page schemas. Here’s how. Continue reading